25 years of artisan relationships in Morocco.
Who we are
Product development & sourcing consultants, specializing in Moroccan artisan resources.
Based in Marrakech and surrounded by rich handicraft traditions, we have spent over two decades building the largest vetted artisan network in Morocco. We believe in celebrating traditional craftsmanship, empowering artisan communities, and bringing Moroccan technique to modern design.
We are also one of the only environmentally-focused agencies in Morocco. We source items with a low environmental impact and use 100% recycled clean packaging. Our role is to be our buyers' main hand on the ground — overseeing sourcing, design, quality control, packaging and shipping from start to finish.
Whether you are a global retailer, a boutique brand, or an interior designer, we connect you with the right artisan for your vision, at the right price, with the right level of care.
25+
Years in Morocco
Est. 1999
Marrakech
Who we serve
Built for the right people.
Whether you are scaling a retail empire or fulfilling a single bespoke project — we have the network and expertise for you.
Market-ready collections
Retailers
Looking for new, diverse items to add to your product collections? We provide access to an ever-changing selection of market-ready artisan goods.
Design to delivery
Wholesale Brands
Developing a unique line of products with a Moroccan aesthetic? We handle the full design-to-delivery pipeline on your behalf.
Vision to reality
Designers, Architects & Hoteliers
Looking for design inspiration or fulfilling a client vision? We source within your specifications, budget, and timeline.
Moroccan sourcing experts
Meet our team
Said Mirche
Co-Owner & Executive Director
For more than two decades, Said Mirche has worked closely with Moroccan master artisans, preserving generations of craftsmanship through meaningful collaborations across the country.
From the historic workshops of Marrakech to remote artisan communities, his journey has been shaped by an enduring respect for handmade excellence, authenticity, and cultural heritage.
His deep understanding of Moroccan craftsmanship and long-standing relationships with skilled makers allow Alcantara Frederic to source exceptional handcrafted pieces while maintaining the highest standards of quality, consistency, and execution.
“Craftsmanship is not only about creating objects — it is about preserving stories, culture, and human connection.”
25+
Years Experience
500+
Artisan Partners
Morocco
Nationwide Network
Frederic Alcantara
Founder · 1999 – Marrakech
Frederic Alcantara spent over two decades building something rare — a company rooted in genuine relationships, mutual respect, and a deep love for Moroccan craft. His vision continues to shape everything we do.
Said Moutabia
Production & Sourcing Manager
11+ Years
Experience in Sourcing
Said Moutabia plays a key role in facilitating and coordinating production activities by maintaining effective communication and strong working relationships with Moroccan artisans, artisan groups, and cooperatives throughout the production process. Acting as an important liaison between producers and project stakeholders, he ensures that information is communicated clearly and efficiently, helping to align production objectives, timelines, and quality requirements.
With extensive experience and in-depth knowledge of the Moroccan handicraft sector, Mr. Moutabia possesses a thorough understanding of local production techniques, regional craft traditions, artisan capabilities, and market dynamics. This expertise enables him to make informed sourcing decisions, identify the most suitable artisans and cooperatives for specific projects.
Throughout the entire production cycle from initial planning and sourcing to manufacturing, quality control, and final delivery. Moutabia oversees operations to ensure consistency, efficiency, and adherence to project specifications. His close collaboration with artisans and producer groups helps maintain high-quality standards.
In addition, his strong Experience as a master artisan of Leather Poufs & Ottomans + his network within the artisan community and his understanding of market trends allow him to anticipate challenges, resolve production issues promptly, and identify opportunities for product improvement and innovation. Through his leadership, coordination skills, and commitment to excellence, Moutabia contributes significantly to the successful development, production, and commercialization of Moroccan handcrafted products for both local and international markets.
"Decades of craftsmanship in our hands, excellence in every creation."
11+ Years
Experience in Sourcing
Said Moutabia
Production & Sourcing Manager
Said Moutabia plays a key role in facilitating and coordinating production activities by maintaining effective communication and strong working relationships with Moroccan artisans, artisan groups, and cooperatives throughout the production process. Acting as an important liaison between producers and project stakeholders, he ensures that information is communicated clearly and efficiently, helping to align production objectives, timelines, and quality requirements.
With extensive experience and in-depth knowledge of the Moroccan handicraft sector, Mr. Moutabia possesses a thorough understanding of local production techniques, regional craft traditions, artisan capabilities, and market dynamics. This expertise enables him to make informed sourcing decisions, identify the most suitable artisans and cooperatives for specific projects.
Throughout the entire production cycle from initial planning and sourcing to manufacturing, quality control, and final delivery. Moutabia oversees operations to ensure consistency, efficiency, and adherence to project specifications. His close collaboration with artisans and producer groups helps maintain high-quality standards.
In addition, his strong Experience as a master artisan of Leather Poufs & Ottomans + his network within the artisan community and his understanding of market trends allow him to anticipate challenges, resolve production issues promptly, and identify opportunities for product improvement and innovation. Through his leadership, coordination skills, and commitment to excellence, Moutabia contributes significantly to the successful development, production, and commercialization of Moroccan handcrafted products for both local and international markets.
"Decades of craftsmanship in our hands, excellence in every creation."
Production Management
End-to-end oversight
Quality Control
Premium standards
Artisan Relations
Community partnerships
Market Strategy
Global reach
Sana Abada
Marketing & Operations Manager
Sana manages operations and marketing activities, ensuring that all client requirements are met efficiently and professionally. She oversees product specifications, labeling standards, production schedules, and shipping arrangements to ensure smooth project execution. Her strong organizational skills help maintain quality, compliance, and timely delivery throughout the production process. She also leads marketing and sales efforts, promoting products and developing relationships with clients and buyers. Working closely with the entire team, she contributes to business growth and the successful delivery of client projects.
Sana manages operations and marketing activities, ensuring that all client requirements are met efficiently and professionally. She oversees product specifications, labeling standards, production schedules, and shipping arrangements to ensure smooth project execution. Her strong organizational skills help maintain quality, compliance, and timely delivery throughout the production process. She also leads marketing and sales efforts, promoting products and developing relationships with clients and buyers. Working closely with the entire team, she contributes to business growth and the successful delivery of client projects.
Saloua Rguiguich
Accounting & Invoicing Manager
Saloua manages accounting and invoicing activities, ensuring accurate financial records, billing, and timely payment processing for all client requirements. She oversees day-to-day financial operations, maintaining efficiency, transparency, and compliance with company procedures. Her attention to detail helps ensure smooth financial management and effective coordination with clients and partners. In addition to her financial responsibilities, she provides valuable support for marketing and operational activities. Working closely with the entire team, she contributes to the successful execution of projects and overall business performance.
Saloua manages accounting and invoicing activities, ensuring accurate financial records, billing, and timely payment processing for all client requirements. She oversees day-to-day financial operations, maintaining efficiency, transparency, and compliance with company procedures. Her attention to detail helps ensure smooth financial management and effective coordination with clients and partners. In addition to her financial responsibilities, she provides valuable support for marketing and operational activities. Working closely with the entire team, she contributes to the successful execution of projects and overall business performance.
Abdellatif Rahali
Packaging Manager
Abdellatif oversees all packaging operations, ensuring that each product is packed according to the specific requirements and standards of every client. He maintains consistent quality control procedures and ensures that packaging processes are carried out efficiently and responsibly. Leading the packaging team with precision and attention to detail, he helps guarantee product protection, presentation, and compliance. His commitment to excellence contributes to smooth operations and customer satisfaction throughout the final stage of production.
Abdellatif oversees all packaging operations, ensuring that each product is packed according to the specific requirements and standards of every client. He maintains consistent quality control procedures and ensures that packaging processes are carried out efficiently and responsibly. Leading the packaging team with precision and attention to detail, he helps guarantee product protection, presentation, and compliance. His commitment to excellence contributes to smooth operations and customer satisfaction throughout the final stage of production.
Abdelilah Ghazlouni
Warehouse Keeper & Inventory Management
Abdelilah is responsible for warehouse management and the daily organization of company operations. He oversees storage areas, organizes boxes and packaging materials, and maintains inventory in an orderly manner. His attention to organization helps ensure efficient workflow and smooth operational processes. He also ensures that the warehouse and office environment remain clean, structured, and well maintained. His reliability and dedication contribute significantly to the efficiency and productivity of the entire team.
Abdelilah is responsible for warehouse management and the daily organization of company operations. He oversees storage areas, organizes boxes and packaging materials, and maintains inventory in an orderly manner. His attention to organization helps ensure efficient workflow and smooth operational processes. He also ensures that the warehouse and office environment remain clean, structured, and well maintained. His reliability and dedication contribute significantly to the efficiency and productivity of the entire team.
“Artisanry is where individuality meets collaboration. When passionate hands work together, raw elements transform into timeless masterpieces.”
AF & Co Team