The founder
Frederic
Alcantara
Founder of a Moroccan sourcing agency connecting global brands with artisan networks across Morocco.
Two decades in Marrakech. An unmatched artisan network. A simple belief: that the world’s best makers deserve to reach the world’s best buyers.
1999
Est. Marrakech
His journey
From passion
to vocation
Frederic arrived in Morocco over two decades ago, drawn by the extraordinary richness of its handicraft traditions. What began as a personal fascination became a lifelong vocation — and eventually, a company.
With an unmatched network of workshops, cooperatives, and artisan families built over 25 years, Frederic has helped some of the world's most recognized home and lifestyle brands — including Williams-Sonoma, Anthropologie, and Arhaus — discover, develop, and deliver Moroccan-made products that sell.
His approach is rooted in deep respect for Morocco's craft heritage, a commitment to fair and transparent business practices, and an obsessive attention to quality at every stage of the supply chain.
“Morocco’s artisans are among the most skilled in the world. My job is simply to make sure the world knows it.”
Philosophy
Three principles.
One mission.
01
Craft heritage
Deep respect for Morocco's millennia-old artisan traditions — from tadelakt plasterwork to hand-knotted berber rugs.
02
Fair practices
Transparent pricing, fair wages, and long-term relationships with cooperatives and family workshops across the kingdom.
03
Quality obsession
Every piece passes through rigorous hands-on quality control before it ever leaves Morocco.
Ready to collaborate?